• “What Do You Need?”

    “What Do You Need?”

    This one phrase may capture the essence of being an associate leader more than any other.  Here’s why: Being an associate leader of any kind means having to spend some of your time following and some of your time leading.  For the most part, that means having to develop two different but overlapping sets of…

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  • Three Keys to Finding Freedom as a Follower

    Associate Leaders experience a unique tension. They are leaders, but not senior leaders.  An Associate Leader doesn’t operate independently; he is part of a coordinated whole, and his is not the coordinating hand. Which raises a question: will you see your role as offering you greater freedom or greater frustration?  Some Associate Leaders choose frustration. …

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